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Concerns raised over illegal advertising of Botox treatments in Fenland salons

Fenland beauty clinics are being reminded that it is illegal for Botox treatments to be advertised to the public after concerns were raised with Fenland District Council.

Anti wrinkle treatment

The council's Environmental Health team will be sending advice to all beauty clinics in the district within the coming weeks to remind them that botulinum toxin (commonly known as Botox) is categorised as a prescription-only medicine (POM) and as such, cannot be advertised to the public.

Adverts for POMs breach Rule 12.12 of the Committees of Advertising Practice (CAP) Code and the Human Medicines Regulations 2012 (HMRs). This applies even if the POM is administered by a registered medical professional.

The regulation applies to all promotional material of Botox injections marketed to UK customers, including social media, shop flyers, posters and any website content.

Clinics which offer injected treatments which aren't prescription-only medicines in addition to offering Botox may advertise using the term "anti-wrinkle treatments". They should, however, ensure they don't refer to Botox directly or describe treatments in any way that may imply Botox is being offered.

Clinics must also be careful to avoid an indirect promotion of any Botox related product.

For more information visit the Advertising Standards Agency website or contact Fenland District Council's Environmental Health team on 01354 622492.

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June 2024

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