Broad Street

"The March Future High Streets Fund programme will allow the town to reach its true potential by enhancing some fantastic existing assets to create a new and inclusive space for locals, businesses and visitors. The programme will help March prepare for its future and address a range of key issues currently facing the town."

Broad Street wide

Broad Street

The Broad Street project is the result of several years of consultation with the public as part of the Growing Fenland work, as well as in response to the future needs of the High Street and March as the town continues to grow.

The project has several key aims:

  • To reduce standing traffic
  • To increase pedestrian space and open space for visitors to the town
  • To increase public transport future capacity
  • To reduce pollution
  • To revitalise the public realm of the town
  • To bring back into focus key historic points of interest

Design concepts/headline improvements:

  • Traffic signals removed at northern end of the road and replaced with a new mini roundabout
  • Northbound roadway removed with conversion to pedestrian space
  • Conversion of the southbound lanes to a north/south roadway
  • Historic water fountain relocated to a more accessible public space
  • Creation of several new zebra crossings throughout the street
  • Improved public realm including planters, bike racks and greenery
  • The relocation of two double length bus stops
  • Replacement paving throughout the area

View the preliminary design for Broad Street

Broad Street - existing south

Above: Existing aerial view of Broad Street, looking south

Broad Street - artists impression south

Above: Artist's impression of Broad Street, looking south

Broad Street - existing north

Above: Existing aerial view of Broad Street, looking north

Broad Street - artists impression north

Above: Artist's impression of Broad Street, looking north


Through detailed analysis of existing issues with the space, the proposed new road layout has been modelled using the UK standard VISSIM modelling. This simulates in real-time the effect on traffic of the new layout.

View the new road layout in action

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