Businesses which are now required by law to ask customers for their contact details for Test and Trace purposes have been urged to play their part in beating coronavirus by Director of Public Health for Cambridgeshire, Doctor Liz Robin.
Dr Robin has sent a letter to businesses across the county which the new guidance applies to - including venues offering food and drink, cinemas, sporting venues, hairdressers and barbers shops - reminding them of the information they need to collect and record and warning that they risk a fine if they fail to do so.
Previously venues were advised to ask customers for their contact details, but the Government announced last week that it would become mandatory for them to do so from Friday, September 18.
The data collected by venues would be used by NHS Test and Trace if anyone who had visited there tested positive for coronavirus, so that all contacts could be identified.
Dr Liz Robin, Director of Public Health for Cambridgeshire County Council, said: "We cannot be complacent and the challenge to prevent the spread of the virus is now more important than ever. We have so far avoided a local lockdown, but we can only do this if people follow the guidance and take sensible steps to keep themselves and their loved ones, staff and customers safe.
"So, I am urging relevant businesses to support the NHS Test and Trace programme and keep a record of anyone who visits their venue - customers, staff and visitors - for 21 days from the date of a person's visit, until further notice. Please be proactive in seeking this information and don't simply relying on people providing their information without encouragement.
"By keeping these records, you could prevent the spread of the infection and the Test and Trace service will be more successful in identifying close contacts of people who have been infected.
"We would like to avoid at all costs a situation where a Cambridgeshire business is forced to close due to a significant outbreak, or a local lockdown arrangement is imposed as we have seen happen elsewhere. Our businesses can help us to avoid further disruption to all our lives by working with NHS Test and Trace to reduce transmission of the virus."
In addition, the Government's new contact tracing app launches this week (Thursday, September 24), which will allow people to scan a QR code when they visit venues to register their attendance.
Businesses are being encouraged to download the poster and display it ahead of the app launch, making it as easy as possible for customers to register their details and for venues to comply with the Test and Trace legislation and GDPR obligations.
More information, including what information to collect and how records should be maintained, can be found on the Government website.